Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt
Bentonville, Ark. to host Life Time’s newest gravel race: Big Sugar
Media Contact: Jordan Titus (952) 229-7179
BENTONVILLE, Ark., Oct. 25, 2019—On the heels of its inaugural year of ownership of the internationally renowned Garmin UNBOUND Gravel, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to take place in Bentonville, Ark., on Saturday, October 23, 2021.
Coinciding with Outerbike Bentonville, the Big Sugar was conceptualized and developed by the Life Time Events team, including the original UNBOUND Gravel team. Destined to be yet another iconic gravel event, the Big Sugar weekend will host two signature distances: the marquee Big Sugar, a 107-mile course of challenging roads through the Ozarks with approximately 9,000 feet of elevation gain; and the Little Sugar, which complements the larger distance with a 49.3 mile course serving up a similarly challenging, but shorter distance.